well-spent time with ggpoker
identity
GGPoker is the world’s leading online poker brand, originally from Korea.
It’s cutting-edge gaming software that keeps improving, plus the world’s largest poker community, international tournaments, top players and programs for beginners.
Our task was to build a flexible design system for the brand’s launch in Ukraine. It had to create the image of a confident leader and keep its distance from betting and online casinos.
The poker and gambling market is clearly split. On one side, poker brands focused on trophies and achievements or purely on the sports side. On the other, betting and online casinos with all their gold and every color of the rainbow.
GGPoker covers everything you can get at a poker table: a break from routine, socializing, learning, leisure, skills and rewards.
THE ESSENCE OF THE GGPOKER BRAND
IS WELL-SPENT TIME.
Meaning time for yourself, not for “have to”: time when you have fun, win, sharpen your skills and get better. The brand focuses on people for whom poker is leisure, who play for the emotions and the joy of the game.
This well-spent time became the base of the new identity. After all, the whole time a person spends in the app, they spend at the poker table, collecting game chips and little emotional “perks”.
We depicted the time spent playing the game using the recognizable shape of a poker table, and the chips represent both the in-game and emotional rewards earned during that time. The four types of chips symbolize the variety of experiences a user gains through the app: communication, gameplay, rewards, and emotions.
For the brand style we chose Object Sans, a humanist grotesque that nicely combines progress and humanity.
These core elements build all kinds of compositions. They can also turn 3D or work as containers for text or photos.
