Morshynska+Juice
ad campaign
Morshynska with Juice entered flavored water and proved right away that water can be interesting.
Less than two years on the market, it already holds a third of the category and has grown consumption across it. And it didn’t stop there.
Less than two years on the market, it already holds a third of the category and has grown consumption across it. And it didn’t stop there.
But it’s still a new product. With a new taste. And one campaign that has to build awareness and introduce people to the line’s latest addition: Morshynska with juice and extracts.
People get tired of sameness fast. Choosing a flavor is really about matching your mood. Yesterday you were on healthy mineral water. Tomorrow, on soda.
And today? Chilling with Morshynska+Juice
We took the “Flip What You Know About Water” platform and added a new dimension: “Find your mood in Morshynska with Juice”
Want to chill? Raspberry-lavender. Want to fully unwind? Blueberry-mint. Every flavor is a new state. A new mood. A new you.
Through our graphics, we created a fresh and delicate world where each flavor comes to life in its own unique way.
And of course, key visuals
And to make the brand recognizable by taste, sight and sound, we created a brand jingle.
And that's not all!
We've updated the packaging
Now it comes in a half-sleeve: brighter and easier to spot on the shelf. We also designed logo stamps for the whole Morshynska+Juice line. So everything works the way it should.