UKIE UKIE UKIE
ad campaign
UKIE is a new hard lemonade from Persha Pryvatna Brovarnia. A light drink that won’t leave you feeling hard the next morning. It has orange zest in it, so it’s not just any drink, it’s our own Ukrainian one. And it’s called Ukie because that’s American slang for Ukrainians.
We started with the audience. They’re for everything cool and against everything that isn’t. They can afford to be cringe, but they delete the Stories by morning. And they don’t think too hard about which drink beats which. For them, buying is emotional and situational. So we went for emotion. Instead of “what are we getting?” at the shelf,
all you hear is Ukie Ukie Ukie.
all you hear is Ukie Ukie Ukie.
so we WROTE A TRACK
WHERE UKIE COMES UP 11 TIMES
11 times in 20 seconds. That’s one Ukie every 2 seconds. Plus 13 product shots, so nobody forgets what it looks like. All of it native, over a trendy beat, with youth insights and jokes you’d want to repeat.
We also made a version with male vocals and kept experimenting, crafting and generating title cards until we had the best ones.
We also made a version with male vocals and kept experimenting, crafting and generating title cards until we had the best ones.
