MEGOGOshki
ad campaign
Just imagine: you come home from work, put on your favorite series on MEGOGO, a cup of hot tea in your hands, wrapped in a warm blanket and total calm. So is it just a media service? Or is MEGOGO part of your life, a platform your daily habits and content rituals are built around?
Now imagine that coziness hit by a wave of Black Friday chaos. Our task: a campaign that doesn’t ruin the moment, but fits right into it. An ad that definitely won’t boil down to “discounted discounts on discounts”.
Because an ad about great content should be great content itself
That was our key challenge. And what content did we all love as kids? Exactly, cartoons.
That’s how we came up with the idea to rethink MEGOGO’s mascots: give them character and volume, and set them loose in a new communication space.
So meet the MEGOGOSHKI
The Megogoshki reflect how unique every MEGOGO profile is. They embody everything users live for: gripping series and tense matches, dark humor that makes your eyes go dark, and “mom, put on cartoons”. Even those weird 3 a.m. documentaries you’d better not tell anyone about, or your friends and family might turn away from you :)
They are all so different and special. Just like you are.
In their first campaign, the Megogoshki became MEGOGO’s guides. They reminded us how good it is to chill after a hard day, find a minute for yourself (even when all your minutes belong to someone else) and, of course, master the fine art of being a couch expert. And this time it got even better, because it came with a discount.
The M1X team helped us put the Megogoshki on their feet, in every sense. Then came modeling, crafting, red circles and polishing every sneaker and shadow.
Then we taught the Megogoshki to talk. And funnily enough, their first word was “discounted”.
And if you listen closely to the massage chair, you’ll hear our account manager Nastya. And the little Megogoshka is Anya.
And of course, key visuals
This is Artem, our art director.
