DTEK / ENERGY OF CHANGE
BRAND REFRESH, advertising campaign
DTEK is Ukraine’s largest energy holding.
It brings light and heat to homes, electricity to businesses, and jobs to thousands of people.
It also introduces new energy sources, builds modern power plants, transforms and goes digital.
We started working with DTEK by refreshing its brand identity.
It also introduces new energy sources, builds modern power plants, transforms and goes digital.
We started working with DTEK by refreshing its brand identity.
We kept the logo and slogan as they were, but modernized the brand block. It became more flexible and adapts to any material.
The central element of the new identity is the D-Box.
It now has more freedom and adapts to each of the company’s business lines.
It now has more freedom and adapts to each of the company’s business lines.
We updated the typeface and type blocks, swapping the heavy industrial Bandera Pro for the light and clear Pragmatica.
The energy of change touched not only how the brand looks, but how it sounds.
DTEK gives energy to people who are changing Ukraine for the better right now. So the central idea of the new platform is ENERGY OF CHANGE.
We started the ad campaign with DTEK’s greatest value: its people.
Because they’re the ones who give the company its drive to grow, and that drive turns into a powerful energy of change for the whole country.
