izi / mobile carrier
identity refresh
izi is a Kazakhstani
mobile carrier
that keeps it simple
mobile carrier
that keeps it simple
The rebel brand we created three years ago changed the rules of the category and gathered young, independent people who don’t want to live by someone else’s rules.
Since then, new products and services appeared, and the number of users, ad formats and media grew. The brand outgrew its original visual shell.
Since then, new products and services appeared, and the number of users, ad formats and media grew. The brand outgrew its original visual shell.
logo
First, we did a light fine-tune of the logo: we changed the inner angle of the letter “Z”, which got rid of the extra black blobs.
The logo became more precisely built, while keeping its recognizable style.
We made the colors brighter and higher-contrast.
We also added extra logo versions for small formats.
The logo became more precisely built, while keeping its recognizable style.
We made the colors brighter and higher-contrast.
We also added extra logo versions for small formats.
Style-defining elements
The style elements grow out of the logo’s geometry: the round izi eye and the izi lettering.
They can grow, shrink, stretch and change color. We use them as backgrounds for text blocks, outlines for stickers or as standalone objects.
Text badges and icons
The elements also turn into text badges, adding expressiveness and contrast.
3D elements
For multi-part visuals we use 3D models of objects in the brand gradients, plus neon photos.
Additional graphic
elements
As extra graphic elements we use two types of icons: abstract ones (to complement the main visuals) and associative ones that help with navigation.
