mixing realities
identity
M1X is a Ukrainian craft CG studio. Don’t confuse it with post-production, that’s just a process.
This team makes animated masterpieces so world-class that Pixar might want to scoot over. If you’ve seen the best Ukrainian cartoons and ads with killer effects, odds are M1X made them.
A studio like that needs branding to match, where professionalism and craft read at first glance. So that’s what we made.
A studio like that needs branding to match, where professionalism and craft read at first glance. So that’s what we made.
The slogan “MIXING REALITIES” is M1X’s manifesto. It reflects their talent for mixing the real with the unreal to create something one of a kind. This idea became the base of our design strategy. We wanted to show that M1X is a place where the borders between realities blur.
LOGO
We turned the M1X name into a standalone mark by building a ligature. The new logo keeps its toughness and the “1” inside the “M”, but makes it sleeker and more graphic. You might not spot it the first time. But once you do, you won’t be able to stop noticing it.
A System of Elements
Mixing realities is about space and the multiverse, so the secondary logos reference spacecraft markings. They also do a practical job: they replace the main heavy mark where it doesn’t fit.
On large and small surfaces alike, the concept comes through in the graphics. Two worlds meeting at one point.
Color and Type
The gradient supports the studio’s philosophy. It mixes realities too, through color. The palette references a planet’s atmosphere fading into open space.
Meanwhile the Onest typeface grounds it all with calm restraint.
Meanwhile the Onest typeface grounds it all with calm restraint.
AND LET’S NOT FORGET THE MERCH
We adapted the identity so you can carry pieces of the multiverse with you.
The logo pairs easily with other graphic elements and brands wristbands, stickers and anything else.
The logo pairs easily with other graphic elements and brands wristbands, stickers and anything else.
