Morshynska Sport
ad campaign
Morshynska has long been on the path of a sports mentor.
Because it knows the body won’t perform if the head can’t keep up. So it cares not only about hydration but about mental stamina, the kind that keeps us afloat.
Mental health is tough for Ukrainians right now. And when you’re always running toward something, you need to know how to stop.
Breathe out. Reflect. Recover. And keep going. And it’s not only about sport.
Mental health is tough for Ukrainians right now. And when you’re always running toward something, you need to know how to stop.
Breathe out. Reflect. Recover. And keep going. And it’s not only about sport.
So in the new campaign we decided to talk about recovery.
It’s about that “water break” that saves not only your muscles but your nerves too. Because life isn’t a sprint. It’s a marathon. And you need to run it smart, taking care of yourself.
The idea was backed by people who know exactly what pressure is and have drunk more than one bottle of Morshynska in their careers.
The faces of the new
campaign:
Dayana Yastremska: Australian Open semifinalist, WTA champion.
Mykola Shaparenko: two-time Ukrainian Cup winner.
Artem Manko: multiple world champion in para fencing.
Mykola Shaparenko: two-time Ukrainian Cup winner.
Artem Manko: multiple world champion in para fencing.
New labels as a range of sports emotions
We created a label design that explores the emotional states experienced during sports: victory, excitement, and failure.
All of this makes us human. And helps us show our true nature.
Each ambassador got their own branded bottle.
Each ambassador got their own branded bottle.
And a bit more strength in the city center
Our heroes showed up on the screens of Gulliver mall. To remind you, even in big-city chaos: don’t forget to recover and drink some water.
Fiber studio helped with the visualization.