boomboard
crowdfunding campaign
Since the very start of the full-scale war, we’ve been actively helping the Armed Forces. So when the wonderful Frontline Care team came to us, we didn’t hesitate for a second.
Frontline Care is a charity initiative that provides comfortable gear for soldiers on the front line. This time it launched a crowdfunding campaign for Punisher strike and reconnaissance drone systems. They’re built by Ukrainian company UA Dynamics and have proven themselves in combat since 2016 during the Russian-Ukrainian war.
we wanted revenge
Our job was to make sure everyone heard about the fundraiser and donated fast, so that 4 Punisher systems could bring justice to the occupiers as soon as possible. It was a real challenge: how does a small foundation with almost zero media budget break through when everyone is raising money for everything and shouting about it everywhere? We needed something truly bold and bright that would still match the mood in society.
We didn’t want another sob story about how hard it is for us. We wanted revenge.
We didn’t want another sob story about how hard it is for us. We wanted revenge.
With these thoughts we sat down to develop the concept and remembered the “greetings” to the enemy that soldiers write on shells. This tradition is almost as old as shells themselves. And since every Ukrainian (and honestly, not only Ukrainians) has something to say to the occupiers right now, we decided to take this idea and level it up.
We looked at shells and the drones themselves as ad space, where anyone could place their own “greeting” for a donation. To make it even cooler, besides text we let people place memes and stickers, or even buy out an entire shell or drone. We built a simple, clear landing page where you can easily pick your “greeting” and donate.
Fundraiser complete
We closed the fundraiser even faster than expected, because the “greetings” just kept coming: funny, sad, furious, painful, fiery. And every one of them has already found its recipient.
Despite having no budget, we got noticed far beyond Ukraine. The New York Times, Le Journal du Dimanche, RND Redaktionsnetzwerk Deutschland, Münchner Merkur and others wrote about us, and “greetings” flew in from Estonia, Georgia, the US, the Netherlands, Norway, the UAE and even Australia. And that’s far from the full list.
4 Punisher strike drones
are already serving in these units:
Special Operations Center “A”
130th Separate Reconnaissance
Battalion
Battalion
190th Training Center of the Armed Forces of Ukraine
3rd Operational Brigade
named after Colonel Petro Bolbochan
named after Colonel Petro Bolbochan
no stopping the punishment
:// -- frontline-care.com
punisher !
:// -- frontline-care.com
punisher !