dila knows. dila cares.
communication platform
Dila is a lab that’s been on the Ukrainian market for 27 years. And lately it’s gone through a serious upgrade:
Launched an app. Renovated its branches. Added online booking. Results in one click.
Dila did everything except one thing: it didn’t tell people about it. So it came to us.
The task is bigger than a campaign
The job: bring dozens of services, products and messages into one logic. One that works at scale, lasts, and lets Dila talk about every new service and every change, consistently.
First we looked at people’s experience. Turns out the key need isn’t expertise, track record or the number of branches.
The key need is peace of mind
The first iteration is a campaign focused on the app, because the app is the most direct way to deliver on the promise. It literally relieves people of the things that used to cause them stress: scattered test results, the fear of losing something, and the hassle of sharing results with a doctor.
A platform that keeps going.
The entire brand now operates according to this logic: articles, initiatives, new services, and staff training.
Every touchpoint is one more proof:
DILA knows. DILA cares.
