A Movie About Each of Us
Ad campaign
From day one with Kyivstar, we had one goal: to give the brand back its reputation as the most heartfelt mobile carrier.
Telecom promos in Ukraine are either dry and too “proper”, or empty and stuffed with visual junk. They lack life. They lack stories. That became our signature move.
Our Kyivstar videos are unusual short films about usual people. About any of us. Because you could make a movie about each of us, right?
A Movie About a Real Holiday
“We’re Together” service promo
Here’s a story about a real New Year. No fake snow, no fake characters, no fake joy. There’s a tree, string lights and even Santa. But what if all of that is just your workday? Then the only real holiday is a chance to talk to someone close who’s far away, even without a minute’s break.
With the “We’re Together” service, you can call one number that matters to you, even if you didn’t top up in time.
With the “We’re Together” service, you can call one number that matters to you, even if you didn’t top up in time.
Results:
over 1 million subscribers switched on the service during the campaign
now a quarter of all calls
go to subscribers’ chosen numbers
go to subscribers’ chosen numbers
average call length went up
A Movie About a Real Dream
4G promo
This isn’t a story about the internet of likes. It’s about the internet of opportunities, wherever your heart calls you. A touching journey through years and kilometers to an old but forever young dream. A whole life in one act. Made possible by 4G.
Because Kyivstar brings 4G to the whole country, even its most remote corners. Giving everyone, without exception, the opportunities of the “big world”.
Results:
over the campaign, Kyivstar gained more than
1 million new subscribers
1 million new subscribers
awareness that Kyivstar has Ukraine’s largest 4G network grew by more than half and keeps growing
plus, this time we didn’t stop at thirty seconds and turned the story into a full short film. Though its potential is much bigger.
The film got almost 2 million views and several hundred likes
A Movie About True Happiness
“Happy Day” service promo
And here’s a story about an ordinary day that can become special thanks to your imagination, a good mood and unlimited internet.
With the “Happy Day” service you get unlimited gigabytes once a week, whenever you want.
With the “Happy Day” service you get unlimited gigabytes once a week, whenever you want.
A Movie About True Friendship
4G promo
Here’s a story about a wordless connection across hundreds of kilometers, where thanks to 4G our four-legged heroes find new friends all over the country.
Because Kyivstar has the biggest and fastest
4G network in Ukraine, so you can use everything the digital world offers wherever you are.
4G network in Ukraine, so you can use everything the digital world offers wherever you are.
plus, together with Family Production and the Sirius shelter, we launched a real charity project about friendship between people and dogs: “Give Me Your Paw!”
Where four-legged friends offer you their stories,
and with them their hearts and millions of great moments together!
and with them their hearts and millions of great moments together!
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Results:
According to Ad Track,
viewer attention and engagement beat expectations by 1.5x
viewer attention and engagement beat expectations by 1.5x
social media reach
beat the plan twice over
beat the plan twice over
Within the first two weeks, most of our furry friends found new homes ❤️