robot in da house kyivstar tv
Ad campaign
What can you compare Kyivstar TV, a smart TV with tens of thousands of movies, hundreds of channels and a lot of fancy features, to?
On one hand, it’s a smart high-tech product. On the other, it’s everyday home entertainment.
It’s like having a robot buddy living in your apartment, with whom you chill together over your favorite movies.
Unfolding this idea as a home sitcom, we introduced viewers to a very unusual lead character, with a level of detail and craft never seen before in Ukrainian advertising.
For TV promo
we chose the most TV-crazy format: a sitcom
An unusual hero in usual situations: that’s our formula. Three videos show the product’s key benefits: lots of movies and channels, access from any gadget and the perks of a bundle.
And here are the shorts with our hero.
Fast, sharp and super product-focused:
And here are the shorts with our hero.
Fast, sharp and super on-product:
Later, already in wartime, we shot a sequel to the sitcom
In the new episode we looked for answers to these questions: in what other unexpected places can you watch your favorite movies with Kyivstar TV? What moment comes in the life of almost every Ukrainian? What are tractors silent about, and do androids dream of electric goats?
How we created
the character
We set ourselves a super high bar: create a 3D character of global blockbuster quality in one month and without cosmic budgets. The first thing the experts said: “Impossible, and in that time frame, even more so.”
Because great animation work on the Ukrainian market is rare, and so is the experience. That was the catch.
Because great animation work on the Ukrainian market is rare, and so is the experience. That was the catch.
But we were lucky to meet concept artist Valentyn Sorokin from M1X studio, who had a hand in creating Hollywood’s robot Chappie. Together with him, No Stars production and director Artur Kozhevnikov, we made it happen.
The process and details of creating the character are in this article.
The process and details of creating the character are in this article.
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