IZI PUMP
NAME, LOGO, CAMPAIGN
When you share with someone, you feel like a real legend
izi is a new mobile carrier in Kazakhstan. And IZI PUMP is its new service that lets you share your plan with your mom, dad, bro or honey in one tap.

So for this service we created a name, logo, videos and an Instagram mask.
We started with an insight. Remember that great feeling when you share something with someone: you give your mom a smartphone, pay for your date, or hand your old laptop to your younger sibling.
Sharing is cool, and when you share, you feel like a real legend.
Sharing is cool, and when you share, you feel like a real legend.

So in the videos we showed people who switch on izi pump and become legends right here and now!
And love the feeling. We used the “BEFORE and AFTER” structure behind tons of memes and challenges.
We also made an Instagram mask that makes you feel like a total legend!
And love the feeling. We used the “BEFORE and AFTER” structure behind tons of memes and challenges.
We also made an Instagram mask that makes you feel like a total legend!





































