YUMMI GUMMI
ad campaign
We once built a communication platform for YUMMI GUMMI around emotional hunger: the moment you don’t need to eat, you need to switch off. Guilty-pleasure gummies fix that perfectly. Especially if it’s YUMMI GUMMI!
Bright, sweet and sour, and in all sorts of shapes. And now they're loooong!
Because YUMMI GUMMI launched a line of long gummies: Twists, Stix and Belts!
And that means even more yum, joy and silliness! Because emotional hunger isn’t only fed by what’s in your tummy. Creative eating helps too! We stuffed ourselves with Yummis, got inspired and started brainstorming new ways to eat them.
Our task was to package all this fun, along with the product’s benefits, into a major international campaign targeting two audiences: young people and families.
Each video features a scene that’s familiar to viewers. Whether it’s hanging out with friends, impromptu photo shoots, and lots of silly antics, or a day off with the family, where a little mischievous, restless girl keeps both her parents and her older brother on their toes. And throughout it all, the product is at the center of the story.
The gummies are long, so the pleasure lasts longer. So we wrote a campaign song that works the same way: it doesn’t end with the video, it keeps stretching in your head long after.
Bonus: background marketing, a track for UGC on TikTok and simply a catchy hit.
Bonus: background marketing, a track for UGC on TikTok and simply a catchy hit.
And our bright key visuals are now out in cities across four countries!
