Berries vs. Fruits
ad battle
In 2023 Morshynska launched a new product: Lymonada.
A healthier alternative to sugary sodas. The same Morshynska, with natural juice. And the product quickly found its place on the shelves and in Ukrainians’ hearts.
A healthier alternative to sugary sodas. The same Morshynska, with natural juice. And the product quickly found its place on the shelves and in Ukrainians’ hearts.
And to cover more and more tastes, Morshynska keeps growing the line. In 2025 it released two new flavors at once.
Lymonada with tropical fruits Lymonada with berries
And to make a splash on the shelf, you need the right communication. The kind that makes people grab two Lymonadas at once.
And what do people love more than fizzy drinks? Arguing, and riding the internet’s rage trains.
And what do people love more than fizzy drinks? Arguing, and riding the internet’s rage trains.
So we threw in one more thing to argue about: a battle between berries and fruits.
And to say that only one will stay, the one people like most.
we created themed worlds
For fruit fans, a tropical island. For berry lovers, a fresh forest.
The juice is in the details. And in Lymonada, of course.
And we did it not only in the video, but on the streets, in stores and in the metro.
key visuals
